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Frozen Heart – Translation Strategies Revealed for Disney© Movie Titles

Other studies of movie titles have shown that translators can go a thousand miles in order to culturally adapt their translations to fit their audience; sometimes to the very extreme (cf. Brew 2008, 50FMTT 2011 and Mahan 2012). Ultimately the producers’ choice, this article nonetheless investigates translations of Disney© movie titles from English into the target languages German, French, Spanish, Russian and Swedish. The selection of target languages was made based on the number of speakers of the languages, but the access to native speakers to evaluate the titles was also taken into consideration. Both a quantitative and a qualitative analysis of the subject will be provided. Continue reading →