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Discontinuous change and web 2.0

I was happy to be invited to the “Discovery Event” by IMD to speak about discountinuous change and web 2.0.

The conference was organized by IMD-professors Stefan Michel and Albrecht Enders. Together with executives from the IMD Learning Network member companies, we discussed challenges and opportunities when emerging technologies and business models (such as web 2.0) aim to redefine the competitive landscape in many industries.

Amongst other topics like the deconstruction of the value chain or disruptive innovation, Jana Eggers (CEO of Spreadshirt) gave a great speech on long tail and mass customization.

It has been a great event, and I hope that the other participants enjoyed it as much as I did!
Thomas

PS: By the way, I don’t want to miss the opportunity to recommend you the recent book written by Prof. Albrecht Enders on strategies for e-business: http://bit.ly/8XyR75

PPS: Update (Mai 5, 2010): During the event, I was interviewed by Kevin Anselmo from IMD about innovation (and other topics). Interested readers can find the interview right here.

Talking about disruptive innovation…

Hey, what exactly is disruptive innovation, actually? Well, that is a very good question…

Last weekend, Thomas was invited to IMD in beautiful Lausanne, Switzerland, to hold a joint session together with Albrecht Enders, professor of strategy and innovation at IMD, on disruptive innovation. The session was part of IMD’s leadership programme OWP.

Disruptive innovation is one of Prof. Enders main research interests… it is all about new competitors entering into a well-established market and changing the way the industry works. Take the airline industry as an example where new market entrants like Ryanair and Easyjet shook up the industry.

Thomas gave an insight into disruptive innovations from an entrepreneur’s perspective, talking about the dictionary industry. How will the market for offline and online dictionaries develop? Will there still be paper dictionaries or not? What about mobile online dictionaries? How will incumbents react to new market players like bab.la? It was an interesting discussion and a lively debate!

Many thanks to Prof. Enders who made this session possible! By the way, for details on Prof. Enders research please check his blog: http://www.jelassi-enders.com/.

Thomas and Prof. Albrecht Enders