There is plenty of information about Facebook out there, from amateurs to expert users, from major business branding to online marketing experts – everyone has something to say about Facebook.
Yet, we at bab.la thought that that information was somewhat scattered across the Internet. So we decided to gather the essential you need in a step-by-step guide that will help you out from setting up a Facebook account all the way to having an active Facebook business page, with loads of Likes, high Reach and strong “Talking About” rates.
In this guide, you will find all you need explained in a very plain way: many pictures, all the aspects you can adjust later and the points of no return where you must make a decision carefully. Are you a newbie on Facebook? The guide has it all spilled out. Do you already have a running page that you feel could perform better? It presents ideas and examples of successful pages. Are there some technicalities or jargon you do not quite grasp? Find the light you seek in the corresponding chapter of the guide.
A significant part of this guide is marketing related. If you are only aiming at a basic page, the first section is for you. The second half is more business and communication oriented; it is meant for users who will spend some time and energy building up their Facebook presence and pushing the social medium to a high level of communication.
The guide is free and can be found below. If you like it, feel free to share it, like this blog post, write an article about it – any form of support is welcome!
Facebook is constantly evolving and adding new features, offering new possibilities and giving more leeway. Therefore you should be aware this guide is only comprehensive within an extent. We will however try to keep it as updated as quickly as possible as Facebook grows.
You can find us on Facebook here 🙂